Local SEO Services
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Are you a local business owner looking to attract more customers?
Approximately 93 percent of consumers search for local businesses online and about 88 percent of SEO local mobile searches result in a store visit or phone call within 24 hours.
First of all, local SEO is most important for companies tied to a specific location, for example: barbershops, hairdressers, restaurants and cafes, pharmacies, dry cleaners, etc.
If you have a small business and your clients mainly live or work in your area, this type of search engine optimization will be especially effective and will increase the number of clients attracted.
We provide Search Engine Optimization services for local companies
Users no longer want to waste their time looking for the desired store or service throughout the city. Search engines understand this and offer location based searches to give local businesses a chance.
Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to make your business more accessible to prospects in the local online community.
What are the key factors affecting local SEO?
- Proximity of address to the point of search
- Completeness of Google My Business listing (GMB profile)
- Google reviews
- On-page optimization
- Behavioral signals
- Name, address and phone number (NAP) consistency in local business citations
- Quality of local citations
Westman Web Design is your dedicated local SEO company. We understand that local SEO is essential to brand success. That is why we are here to assist you with your local digital marketing and local search optimization endeavors.
What local SEO services do we provide?
Rank high in local search results and increase visibility of your business to potential clients in your service area.
Local SEO Audit
Our local SEO agency performs a thorough local SEO audit to determine your current local SEO ranking, gain actionable insights and build your local SEO checklist. We check your NAP visibility, identify your geographical location and service areas and examine your Google My Business listing. To complete your local SEO strategy, our local SEO experts also conduct a Google My Business page audit, review analysis, landing page audit, local citations analysis, competitor benchmarking, and organic link analysis.
Keyword Research
Amplify your local reach and attract targeted audience segments with strategic local SEO marketing services. We perform extensive keyword research and analysis to identify geo-specific, industry-related keywords and organize them by search intent. Once our local SEO experts have mapped out your search terms, we create a local SEO guide to help you develop locally-themed website content. Our local SEO consultant also provides you with a keyword ranking report, which you can check any time to monitor your rankings.
Google My Business Profile
Manage your Google My Business locations and ensure your brand information is complete and up-to-date with help from our Google My Business experts. Our Google My Business services include GMB SEO and Bing Local optimization. We ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area. Our Google My Business experts also audit your business information across the web to give you the best possible, error-free local presence.
On-Page Optimization
Is your website optimized for your target location? Our local search engine optimization services cover on-page optimization to ensure your site ranks high in your service area. We optimize your homepage and metadata with geo-specific keywords, create service, city and industry pages, set up social media signals and implement local SEO best practices throughout your website. Our local SEO company also applies local business schema to your web pages to make it easier for search engines to understand your brand offerings and target locations.
Link Building
Invest in affordable local SEO services and expand your digital footprint. As one of the best local SEO companies, we ensure search engines find an accurate representation of your business across the web. Our SEO service company creates hyperlocal SEO landing pages, builds your local SEO citations, leverages keywords with high domain relevancy. We follow GMB SEO and local link-building best practices to attract links that deliver the most value to your business.
Business Citation Management
Local SEO citations serve as a reference of your business name and address on another website. Our Google My Business experts leverage high-quality third-party sites to build local citations for your business. We add your brand to second-tier local business directories, such as ZoomInfo, FourSquare, Just Landed and Yelp. Our local SEO company also researches niche directories based on your industry and submits your business information to gain maximum control of your online representation.
Online Reputation Management (ORM)
Online reviews can provide positive proof about your company and help increase customer trust. Studies show 88 % of customers consult online reviews before they purchase local services. Protect your brand image and turn customer reviews into marketing opportunities with help from our local digital marketing agency. Our local SEO marketing company implements an effective online review acquisition strategy and provides recommendations on the best software for customer review marketing to help you get online reviews from your best customers.
Content Writing
Create and publish engaging local SEO content and capture your target audience’s interest. Our local SEO firm comprises a team of experienced content specialists and industry experts who work closely together to create a useful local SEO guide for your content marketing. Our local SEO services include keyword research and optimization, guest blogging and local site content optimization. We create enticing, relevant titles and produce quality content to drive more traffic to your website.
A Junto survey revealed that 57 percent of business-to-business (B2B) marketers consider local digital marketing services among the most effective ways to generate leads. If done right, a local search engine optimization service can drive a 14.6 percent conversion rate. Propel your online success with growth-driven local SEO solutions.